About Us

GEENIE Manifesto

GEENIE is a curated beauty marketplace and community that mirrors your beliefs. We connect independent beauty brands with shoppers like you who understand the power of purchasing with intention. 

We curate a selection of Culture-First brands from founders across the spectrum of diverse backgrounds and who offer inclusively designed, sustainably sourced, toxic-free, and culturally-impactful products. 

Together, we’re rewriting the rules of beauty to be more inclusive and intersectional.  

 Meet Our Founder

Chana Ginelle Ewing headshot

I’m Chana Ginelle Ewing, and I’m obsessed with building an intersectional world. 

Prior to building GEENIE, I ran digital marketing for Broadcast, theatrical and Oscar-nominated films. I also wrote a best-selling children’s book, “An ABC Of Equality,” and self-funded a subscription box company GeenieBox.  

As a Black, queer woman, my mission with GEENIE is to carve out a powerful and meaningful space for intersectionality within the beauty industry and beyond.