Stories RSS



The only ๐Ÿˆ Super Bowl...

Go To Postย ย ย ย ย The only ๐Ÿˆ Super Bowl we recognize is this battle of the shadows. ๐Ÿ’…๐Ÿพ๐Ÿ‘ ๐ŸŽจ Join us for Eyeshadow Talk tonight exclusively in our Video Shine Room at 8:30pm EST. โœจ GEENIE Ambassadors ๐ŸŸฃ @lizxcastle and @lapeluaborilena will show you how to tell a story with your eyes - from work zoom to night lewks. ๐Ÿ’ซ Practice a few tricks or just sit back and learn. Grab your palettes and letโ€™s play! ๐ŸŽจ ๐Ÿ“ฒ DM us to join #superbowl2021 #superbowlsunday๐Ÿˆ #superbowlsunday #makeupparty #eyeshadowpalette #eyeshadowtutorial #mygeenie #intersectionality #makeuptips #beautytipsandtricks #beautychat #makeupchat #wocbeauty #wocmakeup #wocowned

Continue reading



Happy Black History Month ๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰ Black...

Go To Postย ย ย ย ย Happy Black History Month ๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰ Black IS American culture. Every year, we celebrate the pioneers and innovators that have made this country great. ๐Ÿ™Œ๐Ÿพ May 2021, at the dawn of a new Black renaissance, be the year that Black folx (a big intersectional tent) are enriched BY this country. The year we go beyond flowers to investments, beyond black squares to Black blocks, beyond seats at tables to stacks on boards, and beyond appropriation culture to credit and center culture. Letโ€™s do this! ๐Ÿ‘Š๐ŸพโœŠ๐Ÿพ๐Ÿ–ค #geenieworld #shopgeenie #mygeenie #blackhistorymonth #bhm #blackhistory365 #bhm2021 #blacklivesmatter #blackwnedbusiness #blackculture #blackculturematters #culturefirst #culturefirstbeauty #radicalselflove #communalcare #communitylove #communityfirst #beautycommunity #blackowned #blackwomenowned #queerowned #womensupportingwomen #empowerment #inclusivebeauty #intersectionality #intersectionalbeauty

Continue reading



GEENIE Closes First Round of Funding

GEENIE Closes Angel Round Amidst Social and Political Unrest Inclusive Beauty and Social Commerce Upstart Secures First Round of Funding from Diverse Angel Investors Brooklyn, NY, January 12, 2021 โ€” GEENIE World Inc., the community-centered beauty marketplace, today announced the close of its angel round funded by independent angel investors including Direct-to-Consumer leader Emmett Shine, Co-Founder of Pattern Brands (previously Gin Lane). The undisclosed round includes eleven investors, many are angel investing for the first-time. Raised in under a month, the financing jumpstarts the runway needed for GEENIE to grow and scale its diverse, beauty community. Founded in July 2020 by bestselling author and inclusive marketer, Chana Ginelle Ewing, GEENIE connects BIPOC, LGBTQ+, women-led, purpose-driven beauty brands with cause-conscious consumers...

Continue reading



S E V E N T E E N products by BIPOC, Queer, and Womxn-owned brands?!

S E V E N T E E N products by BIPOC, Queer, and Womxn-owned brands?! Yeah, it's the #culturefirstbeauty vibes for us. Get the biggest and most meaningful Holiday Haul this season and be the ethical santa you've always dreamed of. ๐ŸŽ„๐ŸŽ…๐Ÿพโ € โ € Here's how: โ € 1. Apply to join our Builder community (application in bio)โ € 2. DM us (so we know its real ๐Ÿ’œ) to confirm you sent your applicationโ € โ € That's it! Giveaway ends on December 14 at 10am EST. ๐ŸŸฃโ €A reminder: The GEENIE Builder space is the ONLY #CultureFirstBeauty private community centering inclusivity and intersectionality within the beauty industry. Our Builder space is a safe haven for members to: - discuss race, gender, disability and their...

Continue reading



๐ŸŒŸGLOW ๐ŸŒŸ GET 'EM

Shine for the holidaze with these We Are Fluide products made for shimmering bright like the star you are:โ € ๐ŸŒŸ Universal Crayon in Rose Roverโ € ๐ŸŒŸ Universal Liner in Retrogayzโ € ๐ŸŒŸ Universal Gloss in Roxyโ € โ € Add to cart ๐Ÿ›’ and tag us in yourย Instagram Story @geenieworld #shopGEENIE!ย  Go To Postย ย ย 

Continue reading