Shop the GEENIE Beauty Marketplace. A carefully curated selection of beauty brands and products that mirror your beliefs.

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The beauty community putting culture first.

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Product Spotight

FUNDED by Gold Label Cosmetics: Black Owned, Vegan, Clean, Lip Gloss

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Make-up, together

Meet creators and make magic

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Unpack With Us

Latest Story: How does beauty culture impact your mental health?

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Product Spotlight

GOLD RUSH TRIO by We Are Fluide: Gender-Expansive, Clean, Gold Bundle

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Introducing Culture-First Shopping

Tap in to the 3 I's of GEENIE

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Join the GEENIE beauty community and move culture forward.

Discover, shop, and share culture-first BIPOC, LGBTQ+, and women-founded brands. Connect with clean, sustainable and inclusive products that mirror your beliefs.

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👋🏾 👋🏾 fam! Stopping by...

👋🏾 👋🏾 fam! Stopping by to closeout the summer with our hostess w/ the mostest @jmdelore. Hope on our LIVE tonight at 7pm EST for our final Makeup party of...

Join us at 7pm EST...

Join us at 7pm EST for @mzdudley_13 LIVE Makeup Party hosted by Resident GEENIE @jmdelore! 🎉 🟣 DM us to host your own party with us soonnn!

Coming to the GEENIE Makeup...

Coming to the GEENIE Makeup Party tonight, we have @misslyric01. 🎉 Join the party on IG Live tonight at 7pm EST hosted by Resident GEENIE @jmdelore. Gotta lewk you want...

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