Shop the GEENIE Beauty Marketplace. A carefully curated selection of beauty brands and products that mirror your beliefs.

Build A World With Us

GEENIE is a community and marketplace rewriting the beauty industry to be more inclusive and intersectional.

Join Our Community

SUSTAINABLE, CLEAN / NO COLORISM / FEMINIST / GENDER EXPANSIVE

LGBTQ-OWNED / INCLUSIVE SHADES / BLACK-OWNED / GIVE BACK

ABOUT US

Shop Culture-First Beauty


Build A World With Us


At GEENIE, we believe that shopping for your values is a lifelong pursuit and practice - that’s why we created a digital community to discover, shop, and share brands moving culture forward. 

Join our private community to find more resources, support and inspiration as you continue your intentional shopping journey.

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