Get a free makeup bag w/ $50 or more

Shop the GEENIE Beauty Marketplace. A carefully curated selection of beauty brands and products that mirror your beliefs.

Build A World With Us

The beauty community bringing BIPOC, queer, and womxn-owned indie brands to the front.

#shopGEENIE

Gold Label Cosmetics

Black-owned, Cruelty + Paraben-free, Opulent.

Shop now

Fempower Beauty

Luxury beauty that gives back.

Shop now

Cheekbone Beauty

Indigenous-owned, less-waste, and gives back.

Shop now

We Are Fluide

Makeup for everyone.

Shop now

SUSTAINABLE, CLEAN / NO COLORISM / FEMINIST / GENDER EXPANSIVE / HISPANIC/LATINA/X OWNED

LGBTQ+ OWNED / INDIGENOUS OWNED / INCLUSIVE SHADES / BLACK OWNED / GIVE BACK

ABOUT US

Shop Culture-First Beauty


Featured In

Coveteur fashionista Well and Good Glossy Beauty Independant Black Enterprise Black Enterprise Black Enterprise