Build A World With Us
GEENIE is a community and marketplace rewriting the beauty industry to be more inclusive and intersectional.
Join Our Community
GEENIE is a beauty community to discover, shop, and share culture-first brands that match your beliefs - from BIPOC, LGBTQ+, and womxn-founded to clean, sustainable and inclusive products - GEENIE is your space to connect and drive indie brands that move culture forward.
SUSTAINABLE, CLEAN / NO COLORISM / FEMINIST / GENDER EXPANSIVE
LGBTQ-OWNED / INCLUSIVE SHADES / BLACK-OWNED / GIVE BACK
ABOUT US
Explore a curated selection of culture-first indie beauty brands that match your aesthetic and values.
Build A World With Us
At GEENIE, we believe that shopping for your values is a lifelong pursuit and practice - that’s why we created a digital community to discover, shop, and share brands moving culture forward.
Join our private community to find more resources, support and inspiration as you continue your intentional shopping journey.
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