Build A World With Us
The beauty community bringing BIPOC, queer, and womxn-owned indie brands to the front.
#shopGEENIEDiscover, shop, and share culture-first BIPOC, LGBTQ+, and womxn-founded brands. Connect with clean, sustainable and inclusive products that mirror your beliefs.
SUSTAINABLE, CLEAN / NO COLORISM / FEMINIST / GENDER EXPANSIVE / HISPANIC/LATINA/X OWNED
LGBTQ+ OWNED / INDIGENOUS OWNED / INCLUSIVE SHADES / BLACK OWNED / GIVE BACK
ABOUT US